This is because SEO is much more complex than putting keywords on a page. In addition, since SEO is always changing with search engines continually updating algorithms, marketers must change the way they use keywords. Learn why SEO keywords should be the foundation of your content to address and meet user needs. Are keywords still important for SEO? Yes, they matter and matter, but usage has changed, they're just one aspect of what SEO entails.
You can have a website full of great keywords, but if your entire SEO strategy is lacking, you'll have trouble capturing the momentum you need to drive traffic to your website. Keywords are ideas and topics that define what your content is about. In terms of SEO, they are the words and phrases that search engines enter into search engines, also called search queries. If you reduce everything on your page, all the images, videos, texts, etc., to simple words and phrases, those are your main keywords.
Although META keyword tags have been useless for some time, some tags still play an important role in SEO. The good news is that now, with a CMS like WordPress, you can update these labels yourself. Keywords tell Google and readers what your content is about, so they're still important. However, it's more important to focus on responding to inquiries with thought leadership.
Changing your strategy will generate authority, both in the eyes of Google and in the eyes of readers. Abbreviated keywords are keywords with two or more words, these terms are easier to classify, but they generally don't have a very good conversion rate, since these searches usually continue to search for information. Yes, SEO keywords are absolutely important, especially at a time when SEO techniques have continued to evolve and myths about keyword SEO continue to appear. You can also try to include your main keyword in your URL, an H1 tag on the page, the meta description, and the alternative attributes of the images on the page; all of these places will help search engines know what your content is actually about.
The move seemed to reinforce the idea that topics, not keywords, are the only thing SEO professionals need to worry about. For you to be successful in any SEO effort, you must understand and optimize long-tail key phrases. Just like choosing keywords, effectively optimizing your website for keywords could be based on your own blog post. The reason is that search algorithms no longer show results based only on keywords, but rather have multiple facets that search for many variables, such as the frequency of terms, density, synonyms, authority and many others, and then display articles according to the relevance of that keyword, but some of the Articles may not even contain that specific keyword, but rather synonyms or other related topics and may often rank higher than articles that use that specific keyword.
SEO keywords range from individual words to complex phrases and are used to inform website content in order to increase relevant organic search traffic. If you take a quick look at Google Search Console's search query data, you'll see that it's never just a keyword. If you've spent any time on WordPress, chances are you've heard of Yoast SEO or other SEO plugins and, if you've used this plugin, you'll find that it's great, but it also focuses heavily on a focus keyword. That said, I think I can tell you that the next time “keywords are dead” it will bounce fiercely in the echo chambers of SEO.
When you graph them, the main terms fall quickly in terms of the total number of keywords, while the least searched terms seem to last forever like a tail. Ultimately, you should remember that while keyword SEO is important, it's not the end to successful SEO. For example, it's hard to know which keywords to watch if a significant portion of the traffic comes from those that have rarely or never been searched before. .