What do you mean by keyword research?

Keyword research is the process of finding and analyzing the search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Learning to research keywords is a fundamental SEO task that involves identifying popular words and phrases that people enter into search engines. When you know what people are looking for, you can focus your content on those topics. Keyword research allows marketers to better understand how high the demand for certain keywords is and how difficult it would be to compete for those terms in organic search results, providing guidance for optimization efforts.

Keyword research is the process of finding the keywords for your company and understanding how you are ranking or could rank for these keywords on Google. Keyword research defines researching the most popular terms that online users type in search engines such as Google. Almost every keyword research tool has a search volume filter, so you can focus on keyword ideas with a specific range of popularity. Not only do initial terms lead to metrics such as search volume, but they also open the door to a lot of suggestions for related keywords that you may not have thought of yet.

SEO keyword research allows you to optimize your content and launch campaigns that will improve your online ranking and generate more traffic, conversions and customers. Comparatively, if I do a full analysis of the key phrase “what are social networks”, you'll see that the first page of results is purely informational. While it's impossible to create content for everyone, keyword research will help you create content for the right audience and reach them easily. This tool will show you the difficulty percentage of each keyword, giving you an idea of how difficult it will be to rank in the top positions.

Keyword research is the starting point of any digital marketing campaign, but it must be an ongoing process. To attract your audience to the website, you must identify the keywords they're looking for and create content that matches their search intent. If keywords are what users put on their devices, then keyword research is what companies should do. It's called “Competing Domains” and it shows you websites similar to the ones you've entered based on the common keywords with which they rank on Google.

If none of the websites most important to your initial keywords look like your site (or where you're trying to take it), then you should try looking for things that are a little more specific. Long keywords are very specific phrases (usually three or more words) that users use when they know exactly what they're looking for. This tool has pretty much everything you need to do expert keyword research and discover some hidden gems. It's called “Traffic Potential” and it shows how much search traffic the page that ranks first with your keyword gets.

The process of identifying high-ranking keywords also involves choosing a topic that focuses on the set of keywords you want to add to your content. If you look closely at the two screenshots above, you'll see that the highest page of the “sales page” is ranked on Google with 55 keywords (see the “Organic Keywords” box). .