Strictly speaking, a key word means a single word. When the first search engines were launched, they had relatively simple algorithms and many users used simple words for their searches. However, search engines support large key phrases with two or more keywords. Ideally, each page of your website should target a unique main keyword.
Generally speaking, your home page will focus on a very broad industry term, and as you create category pages, product pages, and articles, they'll dig deeper into your niche and focus on more specific needs. So can SEO keywords be phrases? It is recommended that keywords be phrases and not single words. Think about what someone will type into the search engine to find your content. It's not likely that they'll just write one word.
Singular keywords may seem like your ultimate goal, as they often have a tantalizingly high search volume. With Google Chrome, you can instantly view the key SEO metrics of any website or search result as you browse the web. Keywords are still important, and having a keyword strategy is also a big advantage, but keywords alone won't be enough to optimize traffic to your website or your marketing. As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so that they have a better chance of finding your content among the results.
SERP tracking and analysis for SEO experts, STAT helps you stay competitive and agile with fresh information. You can then create your sheet according to your own requirements, add search volume by keyword, organic traffic, page authority, and any other metrics that are important to your company. You can also try to include your main keyword in your URL, an H1 tag on the page, the meta description, and the alternative attributes of the page images; all of these places will help search engines know what your content is actually about. Keywords are important because they are the key piece between what people are looking for and the content you provide to meet that need.
This means that web pages are crawled looking not only for exact SEO keywords, but also related synonyms and a context that, according to their learning, fits the keyword. Another of my favorite tools is Keywords Everywhere, an extension for Chrome and Firefox that will give you an approximate monthly search volume, as well as other long keywords that you might want to type for. For example, you no longer need to type “search engine optimization” instead of using “SEO” in your content, since Google treats terms as interchangeable in SERPs. The term SEO is a bit inappropriate because improving rankings today generally requires more than just optimizing the actual text of a page, it also involves getting a lot of relevant and high-quality inbound links.
So it became acceptable to include keywords, change the order of the terms, put them in singular or plural, and use words around the keyword, which refers to long-tail keywords. Then, voice search is used with the algorithms to see where an SEO keyword fits with everyday human speech. In terms of SEO, they are the words and phrases that search engines enter into search engines, also called search queries. Keep in mind that since engines rank pages, not sites, you'll target different keywords on different pages.