Keyword research takes about 10 days to complete and moves on to the development of a keyword strategy. With these keyword discoveries, an SEO campaign develops a keyword strategy to increase organic traffic to your site. You might think that your keywords will attract customers directly to your website, but people searching for those terms might be looking for something different or at a different stage in the buying process than your keywords suggest. Navigation searches usually include the name of the company or request key details about the company.
Your list of keywords should also serve as the basis for your post-SEO analysis to see what worked and what didn't, that is, which target keywords generate more conversions than before SEO and which ones generate the same or less conversions. It's more of a metric for advertisers than for SEOs, but it can serve as a useful proxy for the value of a keyword. Copy the keyword, category, and target level columns for all your target keywords and paste them into a new tab called Copy Guide. Finally, review your keyword-by-keyword list and modify your scores based on keyword differences within categories.
It will also return a list of similar keyword phrases or “keyword ideas” that are frequently searched for. Both your niche and the keywords you want to rank influence how quickly you can see SEO results. So, if you decide to commit to increasing search traffic to your website, you can also skip the free tier and use a “professional keyword research tool”. Give each category of keywords a relevance score of 1 to 10, where 1 %3D is less likely to convert and 10 %3D is more likely to convert.
Include these keywords in the title, meta description, and page text (such as headers) of your website to help you rank in searches where users intend to buy the most. Sort by column and check the distribution of the scores; if, for example, 90% of your keywords are 1 or 2, you'll have to modify your legend. You're likely to discover very relevant keywords that you never considered in my case, phrases like “barrel coat”, “barrel wrap” and “barrel coolers”. Almost every keyword research tool has a search volume filter so you can focus on keyword ideas with a specific range of popularity.