What is keyword research and its types?

Keyword research is the process by which you research the popular search terms that people type into search engines like Google and strategically include them in your content so that your content appears higher on the search engine results page (SERP). The types of keyword research are closely related to the different types of search queries that a website is trying to rank for. The different types of keyword research you might need depend on the buying stages you're targeting and the types of content you're creating to capture the audience's attention. You might want your videos to target buyers who are searching for information, while paid ads are more aimed at those who are ready to make a transaction.

Everyone will need their own list of keywords. In addition to considering the types of keyword searches to determine the length and context of the user, you may also be thinking about how closely the keyword needs to match in different search engines. The problem is different for paid and organic search strategies. Filter by type of intent to discover which informational keywords generate the most traffic or how many transactional keywords rank high.

So, if your page ends up ranking well on Google for its target keyword, you'll enjoy a steady stream of highly segmented visitors. After repeating the process with some of your competitors, you'll find a fairly wide list of relevant keywords. This template is designed to help you do the same and to group your keywords into topic groups, analyze the MSV and inform your calendar and editorial strategy. Once you find a competing website that fits your needs, you should connect it to a competitive intelligence tool, such as Ahrefs' Site Explorer, to check which pages generate the most traffic and which keywords these pages target.

These keywords are intended to serve the intention of users to seek knowledge about a particular topic, business, product or service. Let's say, for example, that you're researching the keyword how to start a blog for an article you want to create. Tools like Ubersuggest and Moz have free versions of the keyword tools you can use, although you'll unlock additional data and features when you select a paid version. Volume is measured by MSV (monthly search volume), which means the number of times the keyword is searched per month in all audiences.

These are keyword phrases that you think are important to rank on SERPs (search engine result pages) because your target customer is probably searching for those specific terms. If you already have a product or business that you want to promote online, it's easy to find initial keywords. Just know that you should always evaluate keywords manually before searching for them and not rely solely on the difficulty score of any tool to make the final decision. In this chapter, you'll find tools and strategies for discovering that information, as well as learning tactics that will help you avoid the weaknesses of keyword research and create strong content.

So, if you decide to commit to increasing search traffic to your website, you can also skip the free tier and use a “professional keyword research tool”. The following is a great collection of free and premium tools that will help you discover new keywords related to your website or business. .