Is keyword research still important?

Keyword research is still highly relevant to both your SEO process and your success with search engine rankings. Without it, you could be choosing the wrong keywords, generating little or no traffic to your pages.


research is definitely not dead and is as important as ever. However, it's no longer a simple process.

You can't just put a query into keyword research tools and choose high-volume, low-competition keywords to rank well.

Keyword research

is still important, but in a different way than has been practiced in the past. Learn why SEO keywords should be the foundation of your content to address and meet user needs. Even if it's not perfectly accurate, using Ahrefs allows you to organize yourself and start attacking keywords without going blind.

With each and every website being created, you should look for a single keyword to target on each page. My team has studied traffic and the top ranking results of several clients compared to the search volume results by keyword, and has come to the conclusion that the tools are useful for pointing out the keywords for which In GA, you can find the keywords for which you positions (along with more detailed information) in Acquisition — Search Console — Queries. Type in my appropriate initial SEO keyword to see what kind of keyword suggestions Google shows in the suggested search drop-down box (before hitting enter to see the 10 best organic results). However, it's fair to say that using tools, such as Google Ad's keyword planner, to help you develop your inbound marketing strategy is an effective use of your time (plus it's free).

Doing thorough keyword research is important for on-site optimization, internal linking strategy and the use of hashtags, and can exponentially increase the ROI of To get the most out of keywords, you must go beyond literal and explicit translation and also learn the implicit clues to get the true intent of each keyword. Rather than developing content and websites that focus with a single intention on a keyword, SEOs and digital marketers should use keyword research to identify the topics that are most important to their readers and write content that fully explains that topic and responds to any potential questions. The greatest value offered by these tools are the additional contextual keywords that consumers can also search for in addition to the main keyword. But Ahrefs is more accurate, at least because of what we've seen in our keywords, by combining the data from these two tools and the number of impressions each keyword has on our Google search console.

And, as I said before, if you don't know what relevant keywords should bring to your site, you can't generate traffic, sales, and an ROI. Understanding changing trends, as well as regional patterns, will help you better know when to launch certain types of content, if you should abandon a key phrase, and even identify the best regions in which to focus your link building. You can also rank higher by using these long keywords as anchor text links in your guest blogging efforts. If I think of the first (and for many people the tool par excellence) for analyzing traffic, Google's keyword tool comes to mind.