Do you see those numbers in parenthesis to the right of each keyword? That's your monthly search volume. This data allows you to assess the importance of these topics to your audience and the number of different subtopics that you might need to create content on to be successful with that keyword. For more information on these sub-topics, let's move on to step 2.To get started, simply enter the keyword or phrase in the tool. Search for words or phrases related to your products or services.
Our keyword research tool will help you find the keywords that are most relevant to your business. The keyword research process involves finding high-volume queries that people enter into search engines. It aims to understand what people need and helps adapt the content of websites to their expectations. When chosen and implemented correctly, the right keywords have the capacity to generate a measurable increase in website traffic.
So, without exaggeration, we can say that keyword research is the cornerstone of search engine optimization. Ahrefs tracks more than 6 billion pages every day, with more than 22 billion links in its index of more than 170 domain names. It's a lot of data, but the real beauty is how the Ahrefs platform helps you use this data to do keyword research. The best way to do this is by using MonsterInsights, the best Google Analytics plugin for WordPress.
It is used by more than 3 million companies, including Microsoft, Bloomberg, PlayStation and Subway. For more information, see our guide on how to install Google Analytics on a WordPress website. Keyword research can discover the queries to target, the popularity of these queries, their difficulty in ranking, and more. Keywords with high search volumes are likely to generate more traffic, but competition is likely to be more intense.
If you're not interested in a premium tool, you can simply search for each keyword and see the ranking of the websites on the first page of the results. Since you make cakes for special occasions, you can type in some keywords such as “wedding cakes”, affordable wedding cakes, “elegant wedding cakes”, “summer wedding cakes”, etc. Simply add the competitor's domain (or several domains), choose the parameter you want to make the comparison with and you'll see which of your competitors' keywords work best. Let's take a moment to review some of the specific considerations related to keyword research for PPC or paid search marketing.
One of the main ways search engines decide what to rank is by searching for keywords that show the relevance between the user's search query and the content of your website. Once you know the words people are entering into search engines, you can use these keywords to optimize your blog posts for SEO. Business websites can create landing pages, documentation, FAQs, and other content aimed at their new keywords. The goal of keyword research is to find out what your target audience is looking for on the Internet and to determine what it will take to actually rank in search engines for those keywords.
If you're not considered authoritative in space, or if a keyword's SERPs are full of important sources that you can't compete with (such as Forbes or The Mayo Clinic), you're less likely to rank, unless your content is exceptional. If your competitor also ranks for certain keywords that are on your list, it definitely makes sense to work to improve your ranking for those keywords. You now have a list of keywords that will help you focus on the right topics for your business and make short- and long-term benefits. WordStream's new and improved keyword research tool not only provides keyword ideas and search volume, but also allows you to filter by industry and country to get more specific data.
If you're researching keywords for an established website, you might find that you've already covered most of your competitors' keywords. .
