The best keyword strategies are based on highly relevant keywords, which are keywords that are closely related to your company or that are associated with your industry. Once you know the keywords you want to bid on, the next step in your keyword strategy is to create text ads that incorporate your keywords. The best strategies target keywords all over the funnel, ensuring that your SEO efforts generate traffic at every stage. Once the field of keywords has been reduced, they are usually grouped according to the applicable products and services.
For example, there may be 10 keywords grouped in hat boxes, 10 clustered in shoe boxes, etc. Next, the keyword strategy will consist of assigning one or two main keyword phrases to each group. This is important because, during the execution of the SEO campaign, the team will spend most of the effort creating rankings for the main keywords, and will pay much less attention to secondary keywords. Keyword research is a crucial element of modern SEO.
Whether you're starting an old blog or developing your content strategy for a new one, good quality keywords are one of the most efficient ways to attract consistent, quality traffic to your site. We've compiled a list of some of the best keyword research tools to help you conquer your content. For more tips on how to prioritize your keyword strategy and comprehensive search campaigns, see the full Directive Guide to B2B Marketing and Demand Generation. Use the ranking report from Semrush's organic research tool to see the keywords where your site is currently ranking.
And because long keywords tend to be more specific, it's often easier to know what people searching for those keywords are actually looking for. This data allows you to assess the importance of these topics to your audience and the number of different subtopics that you might need to create content on to be successful with that keyword. Now that you have some topic groups that you want to focus on, it's time to identify some keywords that are included in those groups. We're going to analyze the steps you need to take to create a keyword strategy that will help you determine which keywords your site should rank and why they are the right search queries to target.
It's easy to take keywords at face value and, unfortunately, keywords can have many different meanings beneath the surface. This is calculated by taking into account the authority profiles and links of the domains that are among the top 10 SERPs, as well as information about the keyword itself, including the type of keyword, search intent, search volume, and SERP characteristics. Instead of generating a list of keywords, SEMrush suggests 5 to 10 very specific keywords that your competitors are already using. Another area to consider is whether you should put a lot of effort into a small group of high-volume keywords or a lot of effort into a large group of long-tail keywords.
From the “high priority” keywords you tagged, choose 1 or 2 that will serve as the centerpieces of your new topic groups. So, if you want Google users to find the right web pages for your products and services, you should try to match those pages with the best possible keywords. Using topic groups can be a very effective way to do this, and thinking about how to structure content in this way when developing a strategy makes it easier to group keywords. Ranking high for the wrong keywords won't generate enough traffic or conversions to justify an SEO campaign.
In this post, we'll define what keyword research is, why it's important, how to do your research for your SEO strategy, and choose the right keywords for your website. .