Keyword research is the process of finding and analyzing the search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Overall, the biggest difference between PPC and SEO keyword research is the level of search intent you're targeting.
Keyword researchis one of the most important factors in SEO &PPC.
Keywordsare the ideas or topics that define what your content is about.
In the SEO campaign, you target the keywords that correlate the content of your company's site. While in PPC campaigns, you should research the keywords you can bid on. As a website or marketing manager, SEO keyword research helps you make content decisions backed by research and analysis. Keyword research is an important component of SEO.
Keyword research for search engine optimization (SEO) consists of collecting all possible variants of keywords that may be relevant to your current site, content, products, services and ideal customers. We studied this “phenomenon” back in the day, and it turned out that the average page that ranked first was also ranked with close to a thousand similar keywords. In some cases, your job will be to get as much traffic as possible as quickly as possible, which boils down to finding high-volume, low-difficulty keywords. Without this knowledge, you may not be able to generate a complete list of keywords or assess whether those keywords are relevant and essential.
An intermediate keyword is “the best dishwasher with delayed start controls”. The search engine is looking for a particular type of dishwasher and might be ready to buy. In the screenshot above, Keywords Explorer says that the search query “what is milkshake coffee” is a sub-topic of “whipped coffee”. If you've received detailed information about your keyword research so far, you should be in an excellent position to judge relevance.
If you're not ranking the keyword they entered in the search results, they're likely going to another website that offers the same dishwasher. Once you have an approved list of keywords, you should start putting some kind of value relative to those keywords beyond their volume of search queries. By taking advantage of keyword research to “analyze the most important terms and topics to increase your company's sales”, you'll work to get better rankings. All you have to do is analyze the search engine's intent and why people use your keywords the way they do in SERPs.
Let's see how PPC keywords and SEO keyword research differ and how to create an effective keyword strategy for both marketing channels. To generate organic traffic that is representative of your ideal customer, you do it by optimizing your website and creating content for the right keywords.